Marketing (A.A.S.)
Purpose
The Marketing Management program is designed to prepare the graduate for employment in an entry level position in marketing.
Program Objectives
A graduate should:
- demonstrate the ability to obtain an entry level position in marketing such as: Sales Assistant, Event Assistant, Market Research Assistant, Assistant Brand (Product) Manager, Assistant Account Executive, or Promotions Assistant.
- acquire the skills and marketing acumen needed to pursue entrepreneurial endeavors or small business marketing.
- become proficient in applying learned marketing knowledge and possess the aptitude necessary to continue the educational process toward career advancement.
- exhibit strategic college level decision making skills in organizations as well as in career and educational choices.
Curriculum
First Semester
(17 Credit Hours)
Second Semester
| ACC
111 |
Accounting Principles I | 3 |
| ENG
117 |
Writing for Business and Industry |
3 |
| ACC
150 |
The Legal Environment of Business |
3 |
| CIS
110 |
Management Information Systems |
3 |
| ECO
110 |
Elements of Economics or |
|
| ECO
121 |
Macroeconomics |
3 |
(15 Credit Hours)
Third Semester
| CIS
215 |
Decision Making Using Spreadsheets | 3 |
| MKT
121 |
Creative Selling | 3 |
| Elective |
History
of Western Civilization |
3 |
| MGT
111 |
Principles of Management | 3 |
| Elective |
MKT |
3 |
(15 Credit Hours)
Fourth Semester
| SPC
110 |
Introduction to Speech Communication or |
3 |
| SPC
230 |
Communication in Organizations |
| Elective |
MKT |
3 |
| MGT
210 |
Ethical Decision Making in Business |
3 |
| Elective |
MKT |
3 |
| Elective |
Elective |
3 |
(15 Credit Hours)
TOTAL SEMESTER HOURS CREDIT: 62
| 
