Marketing Courses
- MKT 111 Principles of Marketing
- MKT 121 Creative Selling
- MKT 131 Advertising & Promotion
- MKT 141 Retail Merchandising
- MKT 198 Coop Internship Marketing I
- MKT 211 Marketing on the Web
- MKT 220 International Marketing
- MKT 298 Coop Internship in Marketing II
MKT 111 Principles of Marketing
Credits: 3.00This course is designed to acquaint the student with the principles and problems of the marketing of goods and the methods of distribution from producer or manufacturer to the consumer. The course includes a study of the types, functions, and practices of wholesalers and retailers in the American marketing system and of efficient marketing techniques in the development and expansion of American and foreign markets.
MKT 121 Creative Selling
Credits: 3.00This course is designed to acquaint students with basic theory and techniques of successful sales. Special emphasis is given to career exploration and the career development aspects of personal selling.
MKT 131 Advertising & Promotion
Credits: 3.00This course introduces students to the theory and practice of advertising and marketing promotions. The course includes a key understanding of advertising principles and practices plus the integration of other types of marketing promotions. Focus is on the process of advertising, promotions, and media working together for strategic and effective Marketing Communications. Emphasis is placed on understanding, identifying, evaluating, selecting, and planning the various types of promotions. Prerequisites: None
MKT 141 Retail Merchandising
Credits: 3.00This is an introductory course designed to provide the beginning student with a basic knowledge of retailing organizations and their structure. Special emphasis is placed on helping each student to discover if some area of retailing might offer a challenging and rewarding career possibility.
MKT 198 Coop Internship Marketing I
Credits: 3.00This course consists of employment in a college-approved distributive organization to enable the student to gain insight into selling and merchandising practices of distributors. The course requires an optimum of 15 hours per week supervised and coordinated by a faculty member. Students are rated by the employer on their job performance. (Full-time students only with permission of instructor.)
MKT 211 Marketing on the Web
Credits: 3.00This course is designed to provide a structured and comprehensive look at the complex and challenging areas of Web marketing. Classic marketing principles will be applied to marketing on the Internet. Students will learn how to maximize the power of Web marketing in the business world and assess the impact of Web marketing on a firm. Students will develop proficiency in making critical strategic marketing decisions. Students will learn to appreciate the complexities of this new marketing environment and acquire the knowledge to implement Web marketing solutions.
MKT 220 International Marketing
Credits: 3.00This course provides a structured and in-depth study of the scope, functions, and challenges of marketing in the international environment. Students will learn how companies apply and adapt their marketing practices of the global environment, while recognizing the risks and opportunities of international marketing. Students will study the current, economic, political, and social dynamics in world markets, and how these have dramatically altered the environment of marketing in these markets.
MKT 298 Coop Internship in Marketing II
Credits: 3.00This course consists of continued employment in a college approved distributive organization to enable the student to gain insight into the selling and merchandising practices of distributors. The course requires an optimum of 15 hours per week supervised and coordinated by a faculty member. Students are rated by the employer on their job performance. (Full-time students only with permission of instructor.) Prerequisite: MKT 198
