Marketing Certificate

The Marketing Certificate program is designed to prepare the student for employment in an entry level marketing position and/or enhance career opportunities. These areas include sales, customer service, advertising and promotion, public relations, purchasing, and distribution.  All of the courses can be applied toward an associate’s degree in Management.

Outcomes:
Upon successful completion of this certificate, the graduate will be able to:

  • Exhibit professional and proficient communication skills: verbal, written, and interpersonal
  • Apply fundamental knowledge of marketing concepts to function effectively in a global business environment
  • Apply learned marketing skills required to continue career or educational pursuits

Program of Study:

First Semester

ACC 150 or 151 Legal Environment of Business or Business Law I 3
Elective ACC, ECO or MGT 3
MGT 110 Introduction to Business 3
MKT 131 Advertising and Promotion 3
MKT 111 Principles of Marketing 3

(15 Credit Hours)

Second Semester

MKT 198 or SPC 125 Coop Internship Marketing 1 or Introduction to Public Relations               3
ETP 110 or 113 Entrepreneurial Essentials or Entrepreneurial Business Plan  3
MGT 210 Ethical Decision Making in Business 3
MKT 121 Personal Sales Management 3
MKT 211 Electronic Marketing 3

(15 Credit Hours)

1 MKT 198 Internship is strongly recommended

TOTAL PROGRAM CREDIT HOURS: 30

 

DEGREE COMPLETION:  Courses in this certificate can be applied toward the associate’s degree in Management.

 

Gainful Employment Information

 Modified: 1/26/16

 

 

 

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