Montgomery County Community College

Marketing Courses

• MKT 111 Principles of Marketing
• MKT 121 Personal Sales Management
• MKT 131 Advertising and Promotion
• MKT 141 Retail Merchandising
• MKT 198 Coop Internship Marketing I
• MKT 211 Electronic Marketing
• MKT 220 International Marketing
• MKT 298 Coop Internship in Marketing II

MKT 111 Principles of Marketing

Students will learn the principles and problems of marketing goods or services including the methods of distribution from producer or manufacturer to the consumer. Students will learn the types, functions, and practices of wholesalers and retailers in the American marketing system, and efficient marketing techniques in the development and expansion of American and foreign markets.

MKT 121 Personal Sales Management

Students learn the basic theory and techniques of successful salesmanship. Special emphasis is given to career exploration and the career development aspects of personal selling.

MKT 131 Advertising and Promotion

Students learn the theory and practice of advertising and marketing promotions, including advertising principles and practices plus the integration of other types of marketing promotions. Focus is on the process of advertising, promotions and media working together for strategic and effective Marketing Communications. Emphasis is placed on understanding, identifying, evaluating, selecting and planning the various types of promotions.

MKT 141 Retail Merchandising

Students learn basic concepts of retailing organizations and their structure. Special emphasis is placed on helping each student to discover an area of retailing which may offer a challenging and rewarding career.

MKT 198 Coop Internship Marketing I

This course consists of employment in a college-approved distributive organization to enable the student to gain insight into selling and merchandising practices of distributors. The course requires an optimum of 15 hours per week supervised and coordinated by a faculty member. Students are rated by the employer on their job performance. (Full-time students only with permission of instructor.)

MKT 211 Electronic Marketing

Students study the challenges of Web marketing. Classic marketing principles will be applied to marketing on the Internet. Students will learn how to maximize the power of Web marketing in the business world and assess the impact of Web marketing on a firm. Students will develop proficiency in making critical strategic marketing decisions. Students will learn the complexities of this marketing environment and acquire the knowledge to implement Web marketing solutions. PREREQUISITE(S): MKT 111 - Principles of Marketing, or equivalent experience.

MKT 220 International Marketing

Students learn the scope, functions, and challenges of marketing in the international environment, including how companies apply and adapt their marketing practices to the global environment, while recognizing the risks and opportunities of international marketing. Students will study the current economic, political, and social dynamics in world markets, and how these have dramatically altered the environment of marketing in these markets. PREREQUISITE(S): MKT 111 - Principles of Marketing.

MKT 298 Coop Internship in Marketing II

This course consists of continued employment in a college approved distributive organization to enable the student to gain insight into the selling and merchandising practices of distributors. The course requires an optimum of 15 hours per week supervised and coordinated by a faculty member. Students are rated by the employer on their job performance. (Full-time students only with permission of instructor.) Prerequisite: MKT 198.