Students will learn the principles of marketing strategy planning, including target market and marketing mix variables with emphasis on key strategy decisions in each area. This course will explore organizational marketing activities including: consumer behavior, marketing research, social/cultural perspectives, legal and ethical issues and environmental influences. The course will also cover: implementation, control, marketing's link with other functional areas and the challenges and opportunities that exist for marketers. This course meets General Education Core Goal 12: Sensitivity to Global Perspective and Cultural and Social Diversity; and General Education Core Goal 13: Ethical Reasoning and Behavior.
Last Updated: 03/01/2016