This course is designed to provide a structured and comprehensive look at the complex and challenging areas of Electronic Marketing. Classic marketing principles will be applied to Electronic Marketing. Students will learn how to maximize the power of Electronic Marketing in the business world and assess the opportunities available with Electronic Marketing. Students will develop proficiency in making critical strategic marketing decisions. Students will learn to appreciate the innovation and technology of this growing Marketing media and acquire the knowledge to implement Electronic Marketing solutions into marketing strategies.
Last Updated: 01/21/2014