The Business of Music will provide students with an overview of the current state of the Music Industry. Students will also acquire set of skills needed to pursue a career in that industry. Topics covered will include music business career opportunities, marketing concepts, management skills and promotion. Throughout the semester, the students will explore various professions in the music field and receive an introduction to music publishing, concert production and touring, management, merchandising and recording, public relations, radio promotion, brick and mortar and internet distribution, merchandising, multimedia advertising, and budgeting. Recommended but not required: MUS 140 (Introduction to Digital Music Technology) and/or MUS 240 (The Art and Business of Songwriting).
Last Updated: 10/21/2013