SPC 125 Introduction to Public Relations

Credits: 3.00

Students will learn basic concepts necessary to understand what public relations is and how it is practiced in a variety of settings. The course will begin with an examination of the theoretical and conceptual framework that supports the field of public relations. Students will then have an opportunity to apply theory to practice by helping a campus organization accomplish a public relations goal. Specific emphasis will be placed on the four step public relations process. This course meets General Education Core Goal 1a: Written Communication Skills; Core Goal 2: Analytic Skills; Core Goal 5: Information Literacy; and Core Goal 11: Civic Responsibility

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Last Updated: 10/21/2013