This course examines theories and techniques associated with persuasion, ranging from those centered on interpersonal settings to those featured in mass mediated campaigns. The effects of persuasive messages on attitudes, opinions, values and behaviors will be considered from the perspective of consumers and practitioners. Both oral and written persuasion will be studied with the goal of engaging students in the role that persuasive messages play in their lives. This course meets General Education Core Goal 5: Information Literacy; Core Goal 13: Ethical Reasoning and Behavior.
Last Updated: 07/21/2017