SPC 225 Writing for Public Relations Campaigns

Credits: 3.00

Students will receive instruction and writing practice designed to develop professional writing skills used by entry-level public relations practitioners. The course emphasizes the different approaches required for specific audiences and media, beginning with a review of the four-step public relations process. Students will then have an opportunity to practice their writing skills by designing a public relations campaign for a campus or community organization in a service-learning project. This course meets General Education Core Goal 1a: Written Communication Skills; Core Goal 2: Analytic Skills; and Core Goal 5: Information Literacy

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Last Updated: 04/15/2014