This course is designed to provide the student with an understanding of the basic marketing concepts as they apply to the hospitality industry. Emphasis is placed on the concept of the five P's of Marketing - People, Product, Package, Price, and Promotion. Students will have the opportunity to earn a certificate of completion from the National Restaurant Association's ManageFirst program. Students will complete a group marketing project with in-class presentation. This course is subject to a course fee. Refer to http://mc3.edu/adm-fin-aid/paying/tuition/course-f ees for current rates.
Last Updated: 06/28/2016