MGT 160 Customer Relationship Management

Credits: 3.00

This course introduces students to major issues and creative problem-solving in managing customer relationships. Important strategies necessary to maintain high quality relationships with customers in a competitive, challenging, and complex environment are developed. Current trends in the industry will be reviewed, and students will develop the ability to interpret these trends and will develop the skills necessary to achieve excellence in managing customer relationships in a dynamic marketplace.

Learn more about MGT 160

Last Updated: 03/01/2016