Students learn about the organizational skills, financial practices, and business operations of mass media facilities. Students analyze the impact of new technologies, research issues, problems and solutions, develop case statements, and prepare plans and strategies to operate, manage, direct, and motivate a workforce of students and volunteers at co-curricular media clubs: CAPG, Montco Radio, Real to Reel and the Scriptwriter's Club. Students develop programming schedules, market and operate campus-based media facilities. They prepare business presentations, operational budgets, and strategies crucial for the success of student media operations.
Last Updated: 04/06/2016