Students will learn basic concepts necessary to understand what public relations is and how it is practiced in a variety of settings. The course will begin with an examination of the theoretical and conceptual framework that supports the field of public relations. Students will then have an opportunity to apply theory to practice by helping a campus organization accomplish a public relations goal. Specific emphasis will be placed on the four step public relations process.
|The following courses must be taken prior to this course|
|ENG 101 - English Composition l|
|CMS 110 - Speech Communication or CMS 120 - Public Speaking|