This course provides an introduction to the fundamentals of entrepreneurship and the successful development of tourism products. This course examines the principles and theories of entrepreneurship, life cycles of existing products, and explores the conceptual creation of new products. Using the tourism industry as a blueprint, students will explore entrepreneurship by analyzing market segmentation, conducting yields, profit and loss statements by developing a business plan that could be turned into a new food, beverage, or tourism concept. In addition, this course will provide an overview of new food product development, organization, management, marketing, strategy, commercial feasibility, and law using class lecturers, projects, and case studies.
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