This course is designed to provide a structured and comprehensive look at the complex and challenging areas of Digital Marketing. Classic marketing principles will be applied to Digital Marketing. Students will learn how to maximize the power of Digital Marketing in the business world and assess the opportunities available with Digital Marketing. Students will develop proficiency in making critical strategic marketing decisions. Students will learn to appreciate the innovation and technology of this growing Marketing media and acquire the knowledge to implement Digital Marketing solutions into marketing strategies.
|The following courses must be taken prior to this course|
|MKT 111 - Principles of Marketing|