Marketing

Marketing

  • Degree Type Degree
  • Program outcomesTransferEnter the workforce
  • Area of StudyBusiness
  • Total Credit Hours60

Management - Marketing

Kick off an exciting career in marketing management with our Management-Marketing Associate of Applied Science degree.

We've created this program for both new students and those already employed in business. After graduation, you can transfer to a four-year institution to continue your education or pursue new employment opportunities. Classes are offered on campus as well as online.

Program outcomes
  • Apply managerial theory and practices to the key functional areas within an organization in today’s global business environment;
  • Examine the social, legal and ethical principles that guide appropriate and responsible managerial decision-making;
  • Apply critical-thinking and analytical acumen in order to determine appropriate actions;
  • Exhibit professional and proficient communication skills: verbal, written and interpersonal.

Program Curriculum

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General Education Requirements

Course ID Title Credits
ENG 101 English Composition II,W 3
ENG 117 Writing for Business and IndustryI,W 3
OFM 101 Business Software EssentialsT 3
Elective Oral Communication 3
Elective Aesthetic Sensibility 3
Elective Scientific Reasoning 4
ACC 110 Business MathematicsQ 3
ECO 110 Elements of Economics 3

Major Requirements

COURSE ID TITLE CREDITS
ACC 105 Survey of Accounting 3
ACC 150  Legal Environment of BusinessE 3
MGT 111 Principles of ManagementE 3
MGT 210 Ethical Decision-Making in BusinessE 3
MGT 295 Business Management Capstone 3
MKT 111 Principles of MarketingE 3
PSY 137 Introduction to Organizational PsychologyC 3
MKT Concentration Marketing Concentration Courses* 12
Elective Elective 3

 

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Full-time sample course schedule

Semester 1

Course ID Title Credits
ENG 101 English Composition I 3
OFM 101 Business Software Essentials  3
ACC 105  Survey of Accounting  3
ECO 110 Elements of Economics 3
ACC 110  Business Math  3

Semester 2

Course ID Title Credits
ENG 117  Writing for Business and Industry  3
Elective Oral Communication 3
MGT 111 Principles of Management 3
ACC 150  Legal Environment of Business  3
MKT Concentration Marketing Concentration Requirement 3

Semester 3

Course ID Title Credits
MKT 111 Principles of Marketing 3
Elective Aesthetic Sensibility 3
MGT 210 Ethical Decision Making in Business 3
MKT Concentration Marketing Concentration Requirement 3
MKT Concentration Marketing Concentration Requirement 3

Semester 4

Course ID Title Credits
Elective Scientific Reasoning 4
Elective Elective 3
PSY 137 Introduction to Organizational Psychology 3
MKT Concentration Marketing Concentration Requirement 3
MGT 295 Management Capstone 3

Part-time sample course schedule

Semester 1

Course ID Title Credits
ENG 101 English Composition I 3
ACC 110 Business Math 3

Semester 2

Course ID Title Credits
ACC 105  Survey of Accounting  3
ENG 117  Writing for Business and Industry  3

Semester 3

Course ID Title Credits
MGT 111 Principles of Management 3
OFM 101 Business Software Essentials 3

Semester 4

Course ID Title Credits
MKT 111 Principles of Marketing 3
Elective Oral Communication 3

Semester 5

Course ID Title Credits
ACC 150  Legal Environment of Business  3
MKT Concentration Marketing Concentration Requirement 3

Semester 6

Course ID Title Credits
ECO 110 Elements of Economics  3
Elective Scientific Reasoning 4

Semester 7

Course ID Title Credits
MGT 210 Ethical Decision Making in Business 3
MKT Concentration Marketing Concentration Requirement 3
PSY 137 Introduction to Organizational Psychology 3

Semester 8

Course ID Title Credits
MKT Concentration Marketing Concentration Requirement 3
MKT Concentration Marketing Concentration Requirement 3
MGT 295 Management Capstone 3

Semester 9

Course ID Title Credits
Elective Aesthetic Sensibility 3
Elective Elective 3

*Complete TWO groups:
Group 1 - Complete THREE courses from the following: MKT*121, MKT*131, MKT*141, MKT*198, MKT*211, MKT*298
Group 2 - Complete ONE course from the following: ETP*110, MGT*113, MGT*114, MGT*160, MGT*231, MKT*121, MKT*131, MKT*141, MKT*198, MKT*211, MKT*298, CMS*125
NOTE: Courses used in Group 1 may not be used again in Group 2.

  • A Satisfies Aesthetic Sensibility
  • C Satisfies Cultural Awareness & Diversity
  • E Satisfies Ethical Perspectives
  • I Information Literacy is Reinforced
  • O Satisfies Oral Communication
  • Q Satisfies Quantitative Reasoning
  • S Satisfies Scientific Reasoning
  • T Satisfies Technological Fluency
  • W Satisfies Written Communication